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Exploiting Chaos FrameworkThe Exploiting Chaos Framework


IN TIMES OF CHAOS, the deck gets reshuffled and the rules of the game are changed. To thrive, companies must learn not to create structure and stability, but rather, to adapt quickly.

Exploiting Chaos suggests that the next wave of management theory will be the science of adaptation. Accordingly, this book approaches adaptation using four equally important tactics: Culture of Revolution, Trend Hunting, Adaptive Innovation, and Infectious Messaging.


Culture of RevolutionCulture of Revolution

Culture is more important than strategy. Culture underlies your organization’s ability to adapt, and times of dramatic change magnify this importance. Most likely, your organization perceives the need to adapt, but uncertainty and resistance are paralyzing innovation. By creating an organizational culture of revolution, you can spark a new paradigm for creative change.

Trend HuntingTrend Hunting

Innovation and strategic advantage hinge on your ability to anticipate trends and identify the next big thing. By using the cutting-edge framework in this book, you can filter through chaos and identify clusters of opportunity to focus your innovation.

Adaptive InnovationAdaptive Innovation

Engineers, designers, and scientists have invested billions of dollars to perfect human creativity. By applying the best of their proven practices to your own field, you can think big while acting small. You can rapidly identify and evaluate new opportunities.

Infectious MessagingInfectious Messaging

The Internet has created a world cluttered with chaos, but it has also created the world’s first viral platform for ideas. Well-packaged stories travel faster than ever before. Unfortunately, most marketers are stuck in a world dominated by traditional advertising and cliché. By cultivating infection, your ideas will resonate, helping you to leapfrog ahead of the competition.


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Finally, a Visually Delicious Business Book...


Our reading habits have entirely changed in the last decade. Driven by media clutter and our shrinking attention spans, our world has become headline obsessed. Hence, this book is visual and action packed, offering two ways to read:
1. Consume the content front-to-back.
2. Just read the headlines on each page. They flow together and will help spark your next big idea.

Difficulty creates opportunity A bit of history Crisis creates opportunity
You can thrive in times of loss Reinvent what people want Keep your finger on the pulse of pop culture
Learn the game and start to play Even the clever must adapt
You cannot escape disruptive evolution Don't become a boiled frog Stay focused on opportunity
Find a way to make sense of all the noise Accept that the world never returns to normal You don't need to have everything figured out



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The Book
Exploiting Chaos

150 Ways to Spark a Revolution During Times of Change. [More]
About Jeremy
Jeremy Gutsche

Jeremy is an innovation expert, host of Trend Hunter TV, keynote speakers, and the founder of TrendHunter.com [More]
Revolution Kit
Revolution Kit

Spark a revolution today! Bulk order 20+ books at a discount and get a FREE presentation and trend report worth $1,000 [More]
Exclusive for Bloggers!
Blogger Launch Team

Join @ambermac and our blogger / twitter launch team, and get exclusive access to Part 1 as a free download for your readers. [More]




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