Customization Trends

Trend - Advent calendars, traditionally filled with small snacks, are now being made to include savory meals in each pouch. While this started as a novelty, it is now gaining mainstream popularity. These calendars are intended for consumers who are less interested in treats than traditional foods.

Insight - The holiday season is often categorized as one of consumption, whether it be gifts for loved ones or food and drink. Consumption combined with festivities leads to an increase in people sharing their favorite foods with one another as an expression of the relationship between the two. These consumers are aware that not every individual shares the same preferences for foods in festivities, leading to the diversification of traditional festive products for those with distinct tastes.