Eco Trends

Trend - Coffee brands have focused their sustainability goals to the pods and coffee grounds themselves, but some brands are now making machines and brewers that are also eco-friendly. Brewers are being made with low-power functions, recycled (and recyclable) materials, and extended lifespans.

Insight - As more consumers are introduced to convenient and effective eco-friendly alternatives to traditional products, they're more likely to value sustainability when searching for products they intend to use in the long term. Eco conscious consumers are looking for ways to steadily adopt a lifestyle that has minimal environmental impact--and seek out brands that make sustainable claims without asking consumers to change their habits and routines.