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Food Trends

The world of flavor, food packaging and the future of food is constantly shifting in exciting ways. Trend Hunter’s food category features the best of the best in the world of edibles, from consumer packaged goods to the most cutting-edge food blogger recipes.
Ideas
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Nostalgic Bulk Candy Products
Nostalgic Bulk Candy Products
Clever Candy Powdered Candy Straws Come in a New 100-Count Bag
Clever Candy Powdered Candy Straws from Nassau Candy have been updated to give them a boost in the market and provide consumers with a new option to pick up. The brand is introducing the 100 Count... MORE
Fridge-Free Protein Snack Packs
Fridge-Free Protein Snack Packs
Whisps Protein Snackers Come with Meat, Cheese and Fruit
The Whisps Protein Snackers are a satisfying shelf-stable product range arriving as a first-to-market solution that responds to consumer demand for convenient, flavorful and protein-rich food... MORE
Reduced Sugar Snack Muffins
Reduced Sugar Snack Muffins
Entenmann's Little Bites Snacks Now Come in a Lower Sugar Option
Entenmann’s Little Bites Snacks are being shown off in a new option for consumers to try out this spring as a way to watch their intake of added sugar. The muffin bites now come in the Little... MORE
Artisan-Inspired Summertime Cafe Menus
Artisan-Inspired Summertime Cafe Menus
This New Dunkin’ Menu Offers New Twists on Classics
The demand for high-quality, artisan-inspired foods and drinks continues to grow in popularity which is seeing mainstream brands respond with new options as seen with the latest Dunkin’ menu. The... MORE
Blended Tex-Mex Refreshments
Blended Tex-Mex Refreshments
Taco Bell Churro Chillers Come in Four Flavor Options
The Taco Bell Churro Chillers are being test marketed by the brand in select markets as a series of sweet treats perfect for enjoyment on their own or as a dessert after a meal. The Mexican cuisine-... MORE
Plant-Based Breakfast Burritos
Plant-Based Breakfast Burritos
JUST Egg Breakfast Burritos Come in Two Flavor Options
The JUST Egg Breakfast Burritos are a new range of products from the plant-based food brand that are formulated to deliver exceptional taste and nutrition in the morning hours. The burritos are... MORE
Healthful Spicy Recipes
Healthful Spicy Recipes
MyFitnessPal and Tabasco Created a Co-Branded Recipe Collection
Dispelling the misconception that nutritious meals are bland, MyFitnessPal and Tabasco teamed up to inject excitement into mealtime and prove that health-conscious eating can be both flavorful and... MORE
Refined Vegan Cheese Products
Refined Vegan Cheese Products
Sheese Vegan Cheese Announced a New Recipe and Branding
Sheese vegan cheese from the UK-based Bute Island Foods announced a full rebrand with a reformulated recipe to boot as part of the brand’s initiative to keep the products relevant for today&#... MORE
Celebrity Strawberry Ice Creams
Celebrity Strawberry Ice Creams
Cosmic Bliss Debuts the Hailey Bieber Strawberry Glaze Pint
On May 1st, Erewhon will exclusively debut Cosmic Bliss’s latest creation with Hailey Bieber: the Cosmic Bliss Strawberry Glaze Soft Serve Sundae. Building on the phenomenal success of the... MORE
Gluten-Free Soup Dumplings
Gluten-Free Soup Dumplings
Feel Good Foods Debuts the Gluten-Free Soup Dumplings
Feel Good Foods has introduced a groundbreaking addition to its line of chef-inspired, gluten-free frozen foods—the Gluten-Free Soup Dumplings. Available in Chicken and Pork variations, this new... MORE
Almond Spread
Food brands are using almonds as a base for cream cheeses for increased protein
Trend - Brands are creating plant-based cream cheese alternatives with almond as the base ingredient. This popular nut is used due to its health benefits. When compared to whole milk products, almond-based alternatives have healthy fats, fibers, more vitamins, and do not lose out on protein.

Insight - In the modern era, it is no longer only vegan or vegetarian consumers who gravitate toward plant-based alternatives. Many health-conscious consumers find that these products have more balanced nutrient lists, enabling them to better fit with these consumers' lifestyles. Brands are recognizing the shift in the market for plant-based products and are now releasing alternatives that advertise nutritional benefits on the label, rather than positioning the product as vegan or vegetarian alternatives to the norm.
Workshop Question - How might your brand expand its consumer base by shifting its marketing strategies, rather than changing its products or services?
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Popularity
Activity
Freshness
Patterns
Megatrends
Millet-Based Healthy Snacks
Millet-Based Healthy Snacks
Govindjee Unveils a New Selection of Millet-Based Products
Govindjee is delighting Indian consumers with the launch of a new line of millet-based products. Following an announcement by Prime Minister Mr. Narendra Modi declaring 2023 as the year of millets,... MORE
Citrus-Infused Sparkling Waters
Citrus-Infused Sparkling Waters
Montellier Clementine is the First Flavor of its Kind in Canada
Montellier, the Quebec-based carbonated water brand, has launched its newest flavor Clementine. The first of its kind in Canada, the flavor expands Montellier’s range, offering a delightful... MORE
Viral Grilled Cheese Burritos
Viral Grilled Cheese Burritos
Chipotle Teamed Up with a TikTok Creator to Share a Tasty Menu Hack
Chipotle teamed up with TikTok creator Yanotom to share a viral menu hack the internet has taken to calling “The Chipotle Grilled Cheese Burrito.” This menu hack involves ordering a... MORE
Elevated Private Food Ranges
Elevated Private Food Ranges
Bettergoods is the First New Store Brand from Walmart in 20 Years
Private label products are continuing to experience a surge in popularity as consumers seek out ways to cut everyday costs, which is seeing brands respond with new options like the Bettergoods range.... MORE
Spring Holiday Candy Gifts
Spring Holiday Candy Gifts
These M&M's Spring Gifts Come in New and Returning Options
These new M&M’s spring gifts are a range of products making their debut just in time for the warmer weather to provide consumers with the perfect option for gifting occasions this... MORE
Sugar-Free Classic Candy Products
Sugar-Free Classic Candy Products
Gerrit J. Verburg Co. Has Announced Four Nostalgic Chewing Gums
Gerrit J. Verburg Co. has announced a series of nostalgic chewing gums that are formulated to provide consumers with an option that meets current preferences, but with a decidedly retro flavor... MORE
Family-Friendly Instant Potatoes
Family-Friendly Instant Potatoes
Idahoan Perfect Mash Now Comes in a Value-Minded Family Size
Idahoan Perfect Mash is making its debut in a new size format to accommodate increasing calls from consumers for more value-minded options. The Family Size product comes with 183-grams of product... MORE
Cultivated Pork Filets
Cultivated Pork Filets
The MyriaMeat Cultivated Pork Filet is Made with 100% Pig Cells
The MyriaMeat Cultivated Pork Filet has been announced by the Germany-based biotech brand that’s formulated with a high-quality profile that’s crafted with 100% pig cells for an... MORE
Plant-Based Asian Cuisine Bites
Plant-Based Asian Cuisine Bites
Nasoya Plantspired Plant-Based Chick’n Bites Come in Two Flavors
The Nasoya Plantspired Plant-Based Chick’n Bites are the latest addition to the brand’s range that are formulated with Asian cuisine flavor and convenience in mind. The product comes in two... MORE
Prepackaged Artisan Dessert Products
Prepackaged Artisan Dessert Products
The Delicious Dessert Company Added Four New Products
The Delicious Dessert Company has announced a number of new products to enable consumers to easily enjoy artisan-quality treats from the comfort of home. The products come in four varieties... MORE
Free-Range Private Label Eggs
Free-Range Private Label Eggs
Co-op Free-Range Eggs are Sourced from British Farmers
The Co-op Free-Range Eggs have been announced by the retailer as part of its commitment to embracing 100% free-range eggs and expanding access to high-quality ingredients. The eggs will come in... MORE
Baked-in-Store Pistachio Croissants
Baked-in-Store Pistachio Croissants
The Extra Special Pistachio Filled Croissant is at Asda
The Extra Special Pistachio Filled Croissant is making its debut at Asda locations in the UK to provide consumers with a premium option to pick up on their next shopping trip. The new baked good is... MORE
Playful Baked Good Branding
Playful Baked Good Branding
Whaoo! Filled Crêpes Have Been Rebranded to Target Parents
Whaoo! filled crêpes have been treated to a rebranding by owner Norac Foods UK to position them competitively in the market and catch the attention of shopping parents. The branding targets... MORE
Air Fryer-Approved Frozen Fries
Air Fryer-Approved Frozen Fries
The McCain Air Fryer Range is Recommended by Ninja
Achieving the highest-quality French fries from the comfort of home in an air fryer is about to get even easier thanks to the new McCain Air Fryer range. The product range includes frozen French... MORE
Dual-Flavor Marshmallow Candies
Dual-Flavor Marshmallow Candies
Swizzels Squashies Strawberry & Cream Updates a Classic Treat
Swizzels Squashies Strawberry & Cream are being added to the brand’s candy product portfolio as the perfect option for consumers to enjoy as we head into the warm weather months. The candy... MORE