Lifestyle Trends

Trend - Electric bike brands are launching foldable cargo bikes to blend portability with function. These bikes have high payload capacities but are not overly cumbersome. These bikes are designed as vehicle replacements for urban commuters due to the versatility of the hybrid design.

Insight - Younger consumers in cities and urban environments often find that vehicle ownership comes with an array of stressors stemming from maintenance fees, parking costs, and traffic, amongst others. The micro-mobility industry aims to address these concerns, offering scooters and bikes with features designed to avoid the root cause of the aforementioned stressors. Consumers are gravitating toward products that are designed with city environments and these stressors in mind.