Marketing Trends

As a priority for authenticity continues to grow among consumers, brands are constantly adapting to find new and unexpected ways to reach consumers. Highlighting developments in interactive campaigning, advertising trends and marketing stunts, Trend Hunter’s marketing category is here to offer you the latest insights on the ever-evolving world of advertising.

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#1: Top 100 Marketing Trends in April

From Ingenious De-Influencing Ads to Creative Play Pop-Ups FULL ARTICLE

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Exclusive Spicy Crisps

Kentucky Derby-Goers Get to Try PopCorners Jalapeño Poppers First

Jalapeno poppers, a beloved snack at the Kentucky Derby, inspired the limited-edition PopCorners Jalapeño Popper flavor and the PepsiCo brand is allowing event attendees to be the first to savor... MORE

Double-Stacked Bacon Burgers

Sonic Rolled Out the New Cheesy Bacon Double Stack at All Locations

The Cheesy Bacon Sonic Stack is a new addition to Sonic Drive-In’s menu, featuring a seasoned all-beef patty. This burger is layered with crispy bacon and two slices of melty American cheese.... MORE

Adventure-Ready AR Wines

Bandit Wines' Packs Invite Adults to Virtually Explore National Parks

Bandit Wines launched a new augmented reality experience with wine packaging that invites people to virtually explore America’s National Parks. The Go Explore experience can be activated by... MORE

Mobile Plan Breakup Campaigns

Sky Mobile's Breakup Consultant Helps to Free People from Bad Plans

In the hustle of daily life, it’s easy to overlook the need to reassess a mobile phone plan, potentially causing people to miss out on discovering more adaptable and cost-effective options... MORE

Dressed-Up Breakfast Campaigns

Joe & the Juice Invites Customers to Get Chic for Breakfast

Get Chic for Breakfast is the new digital campaign from fast-casual chain Joe & the Juice and in it, Paris Hilton and Alix Earle revitalize the spirit of breakfast. “With this campaign, we... MORE

Drink-Shaped Gaming Devices

7-Eleven is Giving Fans the Chance to Win a Slurpee-Shaped Tetris Game

7-Eleven and The Tetris Company are teaming up to celebrate the 40th anniversary of Tetris, and to mark the milestone, the brands are giving fans a chance to win one of 20,000 limited-edition Tetris... MORE

Restaurant Gift Bonus Promos

The BurgerFi Bonus Cards Promotion is Arriving for Celebration Season

The BurgerFi Bonus Cards promotion is being run by the brand at participating BurgerFi locations and Anthony’s Coal Fired Pizza & Wings to reward gift givers for their generosity this... MORE

Complimentary Spice Grocer Campaigns

Sainsbury's Seasonings Shuttle Service Provides Free Spices

The elevated cost of living has many consumers in the UK feeling unexcited at mealtime, so the Sainsbury’s Seasonings Shuttle service has been created as a way to encourage at-home chefs to... MORE

Refreshed Colorful Candy Brands

Elmwood Reinvents the New Skittles Branding Update

Mars Wrigley is no stranger to pushing boundaries when it comes to food and it taps the help of brand design consultants Elmwood to create a new Skittles branding refresh. The main goal was meant to... MORE

Emotive Youth Skincare

The Bubble Skincare x Disney Collab Integrates Inside Out 2 Characters

The collaboration between Bubble Skincare x Disney and Pixar’s Inside Out 2 turns some of the best brand’s best solutions for Gen Z and Gen Alpha into limited-edition designs featuring... MORE

AI Movie

Startups are launching generative AI tools to generate full videos from text prompts

Trend - New artificial intelligence (AI)-powered startups are launching tools that create detailed custom videos from detailed text prompts. These tools use generative AI to quickly create and edit videos to the users' liking, which is excellent for creative expression and advertising alike.

Insight - With the influx of artificial intelligence services, consumers and businesses alike are becoming increasingly familiar with integrating this technology into daily tasks. These generative AI tools offer near-instant results for consumers with creative ideas, individual startups, or even large-scale businesses working on ad campaigns. The promise of fast, affordable, personalized products from generative AI has led to consumers gravitating towards these services over alternatives.

Workshop Question - How can your brand incorporate generative AI tools to quickly create personalized videos for customers or advertising campaigns?

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