Consumer
Insights

Trend - Brands are launching retail stores that offer a variety of household and personal care products through bulk dispensers. These stores claim to reduce environmental impact by allowing customers to refill containers and pay by weight, reducing reliance on potentially harmful packaging methods.

Insight - As consumers grow more aware of the environmental consequences of their purchases, they are gravitating towards stores that actively address the impact of consumerism. This trend has led to a rise in "refilleries," which focus on minimizing packaging waste, especially for frequently repurchased personal care products. By catering to the demand for reduced-impact retail stores, businesses can attract environmentally conscious consumers looking to reduce their ecological footprint.

Trend - Moringa capsules, dietary supplements made from powdered Moringa leaves, are gaining significant traction in the wellness market. Known for supporting immune function, promoting digestion, reducing inflammation, and boosting energy, these capsules are becoming increasingly popular, notably among men for their purported article dysfunction benefits.

Insight - Consumers are increasingly seeking natural supplements as they become more health-conscious and proactive about their wellness routines. This trend is driven by a growing awareness of the potential side effects of synthetic supplements and medications, leading individuals to explore more holistic and plant-based alternatives. The rise in social media visibility and endorsements from wellness influencers further boosts consumer interest and trust in these natural products.

Trend - Phonecore, the latest style trend, is taking social media by storm with nearly 130 million TikTok posts. This trend features over-the-top accessories inspired by smartphones such as HMD's Phonecore range, as well as smartphones adapting to become accessories themselves, like Hailey Bieber's lip gloss-holding phone case, blending tech and fashion in innovative ways.

Insight - The rise of the "smartphone as an aesthetic" reflects a growing consumer desire for fashion that integrates cutting-edge technology in visually impactful ways. In an era where personal devices are central to daily life, accessories inspired by smartphones, as well as smartphones functioning as accessories, resonate deeply with tech-savvy, fashion-forward individuals. This trend taps into the intersection of nostalgia and futurism, appealing to those who appreciate both retro design elements and modern innovation.

Trend - Mushroom chips are emerging as a popular snack alternative, offering a unique, healthy, and flavorful option for consumers seeking to diversify their snacking habits. Brands like Popadelics, Mudlrk, and Shrooms Snacks are leading the way, providing crispy, nutrient-rich mushroom chips in a variety of enticing flavors.

Insight - Driven by health-conscious consumers and a focus on sustainability, mushrooms are experiencing a surge in popularity. Their inherent nutritional value, including vitamins, minerals, and antioxidants, positions them perfectly for market growth. The pandemic's influence on home cooking experimentation further fueled this trend. This is evident not only in fresh mushroom sales but also in the rise of innovative mushroom-based products like beverages and snacks. As a result, mushrooms are poised to become a staple in the health-conscious food category.

Trend - Brands are launching products influenced by the "skinimalism" trend, which advocates that a few well-formulated products can be more beneficial than numerous ones with redundant or unnecessary functions. This approach claims to promote radiant skin by preventing skin irritation and product overload.

Insight - With the surge of social media content highlighting "skinimalism" and the adverse effects of excessive skincare, consumers are looking for ways to streamline their routines without compromising skin health. In response, brands are developing products marketed as "multi-use" and "all-in-one," appealing to those who seek alternatives to the myriad products promoted on social media. By emphasizing simplicity and effectiveness, brands can meet the needs of shoppers who reject excessive consumerism.

Trend - Personal care companies are creating haircare products with a larger focus on unique, strong fragrances. The companies aim to increase fragrance customization and variety without compromising on function or price, thus further enabling personal expression through scent

Insight - Consumers that participate in daily health and beauty routines, particularly across the Asia-Pacific regions, are increasingly prioritizing unique fragrances in products. These consumers desire strong fragrances that last throughout the day and complement their personality, as prolonged exposure to the fragrances improves their moods and makes regular tasks more enjoyable. The ideal product for these consumers features a strong fragrance and does not compromise on function or affordability.

Trend - Brands in the personal care space are creating organic sunscreens designed for infant use. These sunscreens are devoid of harmful ingredients and are easy to wash off. These sunscreens are designed to reduce sun damage for infants, preventing skin irritations and ensuring healthy development.

Insight - While sunscreen has always been a popular part of consumers' daily skincare routines in the summer, social media platforms have drawn attention to the damaging effects of the sun, with such videos going viral. Consumers are now more actively wearing sunscreens, while parents ensure their children do the same. With a focus on regions with more sun exposure throughout the year, brands are now releasing specially formulated infant sunscreens for year-round daily use, even outside of the summer.

Trend - Personal care brands are creating leave-in hair treatments designed to detangle, protect, and vitalize hair. The key ingredient is soy protein which has been shown to produce more resilient and healthy hair, resulting in fewer split ends or breakages, particularly for consumers with longer, thicker hair.

Insight - The ever-growing popularity of the self-care and haircare industries has led to products becoming refined and mature, with consumers becoming intimately knowledgeable of commonly-used ingredients and their specific effects, whether in general or to their specific bodies. The sophistication of the industry leads consumers to opt for more organic ingredients with proven positive benefits. Brands are recognizing these desires and are turning to natural inclusions such as soy protein.

Trend - Cosmetics brands are creating haircare products with microbiome-supporting formulas. By including probiotics, prebiotics, and stem-cell supporting ingredients, these products are designed to provide both a balanced pH level and a natural protective barrier for the scalp.

Insight - Health and beauty consumers, particularly from younger generations, are becoming increasingly aware of the importance of preventative care. This leads to practices such as wearing sunscreen, moisturizing, and using organic products, to get ahead of skin imperfections. This has led to these consumers recognizing the importance of scalp care in terms of healthy hair development. Brands are addressing the needs of these groups with scalp microbiome-supporting care products.

Trend - Mocktail and sober beverage subscriptions are gaining popularity as more consumers seek alternatives to traditional alcoholic drinks. These subscription services offer curated selections of non-alcoholic beverages, from sophisticated mocktails to wellness-focused drinks, delivered directly to consumers' doors.

Insight - Fueled by a growing awareness of alcohol's health impacts and a desire for mindfulness, more consumers, particularly wellness-focused Millennials and Gen Z, are embracing the "sober curious" movement. Social media and wellness influencers are further contributing to this shift by normalizing sobriety and promoting the benefits of reducing alcohol intake. Furthermore, the increasing availability of high-quality, non-alcoholic beverages provides consumers with sophisticated and enjoyable alternatives, making it easier to embrace a sober curious lifestyle.