Melissa's Royal Loafers Undergo a Makeover by UNDERCOVER
References: instagram & highsnobiety
Jun Takashi's UNDERCOVER imprint works together with Melissa once again following up on their link-up from 2023 with elevated iterations of the Royal Loafers. The silhouette by Melissa gets a new visual design that boasts a jelly-like aesthetic throughout the upper. It also rests on top of the dramatic platformed base foundation, adding more inches to the lug soles.
The uppers are slightly translucent and it is made using Melissa's eco-friendly jelly material. The stacked silhouette is available in four colorway options. This includes the bolder tone of pink or a more muted smokey shade of black. UNDERCOVER also shines a spotlight on the Melissa Patty mule in the same design aesthetic. Additionally, it boasts a bubblegum scent to add to the candy style.
Image Credit: Melissa
The uppers are slightly translucent and it is made using Melissa's eco-friendly jelly material. The stacked silhouette is available in four colorway options. This includes the bolder tone of pink or a more muted smokey shade of black. UNDERCOVER also shines a spotlight on the Melissa Patty mule in the same design aesthetic. Additionally, it boasts a bubblegum scent to add to the candy style.
Image Credit: Melissa
Trend Themes
1. Elevated Jelly Aesthetics - Innovative designs incorporating jelly-like materials for footwear with translucent uppers and platformed soles.
2. Eco-friendly Material Innovation - Utilizing eco-friendly jelly material in footwear production to promote sustainability and stylish design.
3. Scented Fashion Accessories - Introducing bubblegum-scented features in fashion products for a unique sensory experience and added style.
Industry Implications
1. Footwear Manufacturing - Opportunities for footwear companies to explore jelly-like materials and eco-friendly options in their product lines.
2. Fashion Design - Incorporating scented elements into fashion accessories to create innovative and engaging consumer experiences.
3. Sustainability - Promoting eco-friendly practices in material innovation within industries to drive environmental consciousness and consumer appeal.
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