Young Entrepreneur Ziye Burgess Unveils an Empowering Lipstick Line
Kanesa David — May 1, 2024 — Fashion
References: imenough & royalgazette
At age 20, youth visionary Ziye Burgess has successfully launched a new line of lipsticks, which aligns with her passion for women's empowerment. The lipstick line, comprising 18 shades, including lipstick and lip gloss, reflects Ziye's vision and creativity. The collection is divided into three distinct variants: Glorious, Empowered, and Enthusiastic, each offering various colors to suit different preferences and occasions.
The line is an extension of the Burgess family's clothing and handbag brand, I Am Enough. The products are tested to ensure they are non-drying and irritant-free.
“To be completely honest I wouldn’t have done it without my mother. She does all these entrepreneurial kinds of things and she really just set me up for it. She knows that I've always been into that type of thing and she just gave me the opportunity to do it,” said Ziye Burgess in a statement.
Image Credit: Ziye Burgess
The line is an extension of the Burgess family's clothing and handbag brand, I Am Enough. The products are tested to ensure they are non-drying and irritant-free.
“To be completely honest I wouldn’t have done it without my mother. She does all these entrepreneurial kinds of things and she really just set me up for it. She knows that I've always been into that type of thing and she just gave me the opportunity to do it,” said Ziye Burgess in a statement.
Image Credit: Ziye Burgess
Trend Themes
1. Empowering Lipstick Variants - Innovative lipstick lines now offer shades categorized for specific empowering attributes, presenting a unique market differentiation opportunity.
2. Youth Visionary Entrepreneurship - A rising trend sees young entrepreneurs successfully launching products aligned with their passions, indicating new avenues for disruption and innovation.
3. Family-branded Collections - Family-owned brands introducing product extensions across different categories showcase the potential for cohesive brand narratives and expanded customer reach.
Industry Implications
1. Beauty & Cosmetics - The beauty industry can leverage empowering and categorically themed lipstick lines to cater to a diverse range of consumer preferences and values.
2. Fashion & Accessories - Integration of new product lines like lipsticks within established fashion brands creates opportunities for cross-selling and enhancing brand loyalty.
3. Entrepreneurial Education - The success of young entrepreneurs in launching innovative products paves the way for educational institutions to promote and support youth entrepreneurship initiatives.
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