*** NEW: Revised and Updated for 2020, as The Innovation Handbook

Name: Exploiting Chaos: 150 Ways to Spark Innovation During Times of Change
Author: Jeremy Gutsche

Without a doubt one of the BEST books on sparking ideas that I have ever read."
- Jack Covert, CEO of CEO Read

EXPLOITING CHAOS is Jeremy Gutsche's award-winning, bestselling, magazine-style book about 150 ways to spark innovation during times of change. It has been translated into 7 languages, downloaded 400,000 times, tweeted 100,000 times, viewed as a 30 minute keynote 1,100,000 times, and delivered as an innovation keynote to 250 audiences totaling 150,000 people. Key lessons include:

1) STRATEGY - Turn chaos into opportunity
2) CULTURE - Create a culture of innovation
3) TRENDS - Filter through all the noise
4) INNOVATION - Increase your odds
5) MARKETING - Infectiously market your ideas

New Version: Create The Future + The Innovation Handbook - Buy it Now

Exploiting Chaos Videos

30 Minute Keynote + Media Clips

In Depth Interview (CityTV)

Reader Review

Publicity Stunt

The Exploiting Chaos Framework

IN TIMES OF CHAOS, the deck gets reshuffled and the rules of the game are changed. To thrive, companies must learn not to create structure and stability, but rather, to adapt quickly.

Exploiting Chaos suggests that the next wave of management theory will be the science of adaptation. Accordingly, this book approaches adaptation using four equally important tactics: Culture of Revolution, Trend Hunting, Adaptive Innovation, and Infectious Messaging.

Culture of Revolution

Culture is more important than strategy. Culture underlies your organization's ability to adapt, and times of dramatic change magnify this importance. Most likely, your organization perceives the need to adapt, but uncertainty and resistance are paralyzing innovation. By creating an organizational culture of revolution, you can spark a new paradigm for creative change.

Trend Hunting

Innovation and strategic advantage hinge on your ability to anticipate trends and identify the next big thing. By using the cutting-edge framework in this book, you can filter through chaos and identify clusters of opportunity to focus your innovation.

Adaptive Innovation

Engineers, designers, and scientists have invested billions of dollars to perfect human creativity. By applying the best of their proven practices to your own field, you can think big while acting small. You can rapidly identify and evaluate new opportunities.

Infectious Messaging

The Internet has created a world cluttered with chaos, but it has also created the world's first viral platform for ideas. Well-packaged stories travel faster than ever before. Unfortunately, most marketers are stuck in a world dominated by traditional advertising and cliché. By cultivating infection, your ideas will resonate, helping you to leapfrog ahead of the competition.

Press & Testimonials

• Axiom Book Award Winner - 2010 Gold Medal in Success / Motivation
• #1 Most Popular Book at CEO Read
• Inc. Best Books for Business Owners
• Amazon Bestseller on Multiple Lists
• Available in 7 Languages
• Chapter 1 Downloads: 400,000+

	"Love the book - best book on innovation I've read and I get 10 a week." - John Jantsch, Author of Duct Tape Marketing
	"Without a doubt, this is one of the best books on sparking ideas that I have ever read. I read it from cover to cover, but believe that even good skim will have you reaching for a blank piece of paper and pen or a fresh Word document. Get yourself a copy of Exploiting Chaos. It could be the difference going forward." - Jack Covert, Founder of 800 CEO Read, Author of The 100 Best Business Books of All Time
	"Visually spectacular and engaging!" - John Battelle, Co-Founder of WIRED Magazine and BoingBoing
	"A love potion for relentlessly creative souls looking to break boundaries, ignite customer passion and start a revolution." - Kevin Roberts, Worldwide CEO of Saatchi and Saatachi
	"One of the Best Books for Business Owners, 'Presented in an appealing, magazine-like format.'" - Inc Magazine
	"EXPLOITING CHAOS is a rousing battle cry for the kind of creative, risky thinking that is most needed in times of change and disorder. Whether you're a CEO trying to stay ahead of the curve, a daydreaming teenager, or a wannabe trailblazer, this bold guide is the shake-up you need to check your assumptions, get inspired, and turn business-as-usual totally upside down." - Daniel Pink, bestselling author of A Whole New Mind
	"EXPLOITING CHAOS is the quintessential road map for all those who seek opportunity in times of change. Gutsche vividly explores how remarkable companies have risen from chaos, and he provides a toolkit that managers can use to foster a culture of innovation, create great products and services, and change the world." - Guy Kawasaki, Co-founder of AllTop, Author of Reality Check
	"The cutting edge as we contemplate what's next for brands, commerce and consumerism." - Marian Salzman, Futurist, CMO of Porter Novelli
	"Not surprisingly, it's hot, hip and absolutely worth talking about." - Dave Balter, CEO BzzAgent, Author of The Word of Mouth Manual
	"A work of genius-in-a-flash brilliance and choose-your-own-adventure engagement." - Max Lenderman, Executive Creative Director, GMR Marketing, Author of Brand New World
	"With its visual design and cutting edge ideas, Exploiting Chaos represents the future of business books. Jeremy captures a new way of thinking for anyone looking to hit on the next big thing." - Amber Mac, TV Host, Tech Journalist, Cewebrity
	"Chicken Soup for the Confused Executive's Soul." - The Toronto Star
	"The book is a quick read, with lots of graphics, oversized headlines on each page, and memorable quotes." - BusinessWeek Article / 24 Page Exploiting Chaos Slideshow
	"What a great installment... a quick, easy read with tons of insightful facts." - CityTV
	"[As a keynote] it was the most energizing, inspiring and applicable piece of stand-up I have ever seen. And I've heard Bill Clinton speak, listened to enough Bill Gates on YouTube and sat through my fair share of Tony Robbins CDs." - The Sun
	"Gutsche has just released, Exploiting Chaos, a book that is, in a word, stunning. And it would be stunning if it didn't become an instant bestseller and classic, and catapult its young author onto the current guru pantheon alongside trend spotters and commentators like Wired editor Chris Anderson and pop sociologist Malcom Gladwell." - TORO Magazine

Media Features

For the latest media features, visit TrendHunter.com/about/press

New Version: Create The Future + The Innovation Handbook - Buy it Now

The Author

Jeremy Gutsche, MBA, CFA, is an innovation expert, award-winning author, "one of North America's most requested keynote speakers," and the founder of TrendHunter.com. More >

Now in 7 Languages!